360 Broadcast/ Retail Campaign

The GOAT App

Honor The Verified

GOAT redefines sneaker culture by dismantling the ecosystem of scammers, astronomical prices, and elitist marketplaces, transforming the landscape through uncompromising authenticity, strategic accessibility, and a genuine commitment to preserving the soul of sneaker collecting.

Client
Spec/Schoolwork

Practice
Art Direction, Creative Direction, Campaign Conception

Stunt: GOAT Jam

Simply put, GOAT app preserves sneaker culture. To celebrate this, GOAT re-releases iconic sneakers in a multi-way partnership between GOAT, Smucker's, and various shoe companies.

Once the top is opened, the JAM Code will be revealed. Sneakerheads will take their personal code and enter it into the GOAT App for their chance to cop exclusive rereleases.

spec work