College Daze White Lies Darty:

Powered By RocNation

Practice: Brand Experience Consultant & Creative Director

Objective
Forge a partnership between RocNation and CollegeDaze to:

1. Expand market demographics.

2. Promote a new artist.

Goals

• Establish the first major brand collaboration for The Daze.

• Position RocNation’s artist in an untapped demographic.

• Drive event attendance and brand recognition.

Event Results

Ticket Sales: 3,556
Revenue Generated: $43,295.13
Demographics:

• Ages 18–26

• Diverse gender identities, lifestyles, and sexual orientations

• HBCU advocates, multi-hyphenate creatives, and young professionals

Audience Attendance by Event:

• 1st Event: 23%

• 2nd Event: 17%

• 3rd Event: 34%

• 4th+ Event: 46%

Geographic Reach:

• Attendees from 28 states

• 62.5% from North Carolina, with additional representation from Maryland, Georgia, and Virginia

Key Contributions

1. Strategic Planning & Coordination
   Identified key opportunities in the HBCU demographic to align campaign goals with visibility and engagement.

2. Premier Partnership for The Daze
   Negotiated a high-value collaboration, leveraging my network to ensure mutual benefits.

3. Brand Alignment
   Defined a cohesive strategy to merge RocNation’s message with The Daze, resonating deeply with the audience.

4. New Market Entry for RocNation
   Designed a tailored strategy to position RocNation as culturally relevant in a fresh demographic.

5. Seamless Artist Coordination
   Managed travel logistics and creative operations for RocNation’s artist, JP.

6. Cross-Platform Marketing Execution
   Launched a digital campaign that maximized engagement and showcased RocNation’s involvement.

7. Boosted Ticket Sales
   Expanded the event’s appeal by promoting RocNation’s artist through strategic cross-promotion.